Privacy Policy

Effective Date: 23 Mar 2025

YumYum ("we," "us," or "our") respects your privacy and is committed to protecting the personal information of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App"). By using YumYum, you agree to the practices described in this Privacy Policy.

⸻

  1. Information We Collect

We collect and store the following information when you use YumYum:

A. Baby Profile Information

  • Baby’s image (optional)

  • Baby’s name

  • Baby’s date of birth (DOB)

B. Food Introduction Log Data

  • Type of food introduced

  • Date of food introduction

C. Automatically Collected Data

  • General app usage analytics (e.g., session duration, interactions within the app)

  • Device information (e.g., device type, operating system, app version)

  • Log files, crash reports, and diagnostics for improving user experience

Note: We do not collect personal information beyond what is necessary for the core functionality of the app.

⸻

  1. How We Use Your Information

We use the collected data to:

  • Maintain and improve the YumYum app

  • Provide a personalized experience for tracking baby food introduction

  • Analyze trends and usage to enhance app features

• • Offer customer support via yumyumglobal@gmail.com

  • Ensure compliance with applicable legal obligations

Sharing Information

  • Service Providers: We may share your information with third-party vendors who provide services on our behalf, such as hosting, data analysis, and customer service. These providers are contractually obligated to use your data only to provide services to us.

  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

  • With Your Consent: We may share your information with third parties when we have your consent to do so.

⸻

  1. How We Store and Protect Your Information

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention: We retain personal data only for as long as necessary to provide our services. Upon account deletion, all personal data will be removed within 30 days unless retention is required by law.

⸻

  1. YumYum is designed for parents and caregivers and not directly for use by children under 13 years of age. However, because it involves baby-related data, we comply with the Children’s Online Privacy Protection Act (COPPA) as follows:

  • We do not collect personal information from children directly.

  • The data entered (baby profile and food logs) is controlled by parental consent.

  • We do not share children's data with third parties.

  • Parents can request the deletion of their child’s data by contacting yumyumglobal@gmail.com.

⸻

  1. Data Sharing & Third-Party Services

  • We do not share personal data with advertisers or third-party marketing services.

  • We use Firebase to store and analyze app usage data for internal improvements. Firebase may collect aggregated, non-personal data to improve app performance. Google's Firebase Privacy Policy applies.

  • We may disclose user data if required by law (e.g., court order, legal investigation).

⸻

  1. In-App Purchases

YumYum offers in-app purchases for premium features. Payment transactions are processed securely through the App Store (iOS) or Google Play Store (Android), and we do not store payment details.

⸻

  1. User Control & Data Deletion

  • Access & Edit: Users can modify or delete their child’s profile within the app settings.

  • Data Deletion: To request permanent deletion of your account and stored data, email yumyumglobal@gmail.com.

⸻

  1. Updates to This Policy

We may update this Privacy Policy periodically. We will notify users of significant changes by updating the Effective Date at the top of this page. Continued use of the app after changes means acceptance of the new policy.

⸻

  1. GDPR Compliance for European Users

For users located in the European Union (EU) and European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR). This section outlines additional rights and information for EU/EEA users.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you provide your baby's information and food logs, you consent to our processing of this data to provide our services.

  • Legitimate Interest: We have a legitimate interest in maintaining and improving our app functionality, ensuring its security, and analyzing usage patterns to enhance user experience.

  • Contractual Necessity: Processing necessary to fulfill our contractual obligations to you when you use our service.

Your GDPR Rights

If you are located in the EU/EEA, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of your personal data.

  • Right to Rectification: You can request correction of inaccurate data.

  • Right to Erasure: You can request deletion of your data (the "right to be forgotten").

  • Right to Restrict Processing: You can request that we limit how we use your data.

  • Right to Data Portability: You can request a copy of your data in a structured, commonly used, and machine-readable format.

  • Right to Object: You can object to our processing of your data in certain circumstances.

  • Right to Withdraw Consent: You can withdraw your consent at any time.

To exercise these rights, please contact us at yumyumglobal@gmail.com. We will respond to your request within 30 days.

International Data Transfers

Your data is stored on Firebase servers, which may be located outside the EU/EEA. When we transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place through:

  • Using services covered by adequacy decisions (where applicable)

  • Implementing standard contractual clauses approved by the European Commission

  • Following appropriate data protection measures and security protocols

Data Protection Officer

While not legally required for our scale of operations, for any GDPR-related inquiries, you may contact our data protection point of contact at yumyumglobal@gmail.com.

Supervisory Authority

If you are located in the EU/EEA and believe we are not complying with applicable data protection laws, you have the right to file a complaint with your local data protection authority.

⸻

  1. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

Email: yumyumglobal@gmail.com